Are you looking for a way to present your brand and tell your unique story?
I combine my knowledge as a creative director and a model to help fashion designers and brands in mastering visual and communication experiences.
I travel around the world to discover beautiful landscapes and look for the most powerful stories that are rooted within many different cultures. I specialize in creative projects which include storytelling and shoot production.
Creative Direction & Shoot Production
Whether you have a precise idea or need advice and artistic direction for your shots, I will provide support adapted to your needs, budget, and deadlines, from the scripting phase to the post-production stage.
I will carefully choose the photographer and creative team, each with its own artistic sensitivity.
I will also write a story that will add a deeper layer to the pictures.
What I offer:
Creative concept: storytelling and art direction for the shoot
Developing a structured plan
Mood board
Research and selection of the photographer and creative team (models, make-up artists, hairdressers, etc.)
Recommendation of location
Management of all logistics, planning, and organization
Coordinating and supervising the work of the photographer and the rest of the creatives
Management of rights transfer contracts
Photo processing (cleaning, cropping, retouching, color matching, etc.)
Art direction for copywriting, advertising, and marketing
Storytelling & branding
Your brand story tells the tale of your core ethos, mission, values, and goals.
I will help you find your narrative, structure your message, and craft the unique language you will use in your communication with customers.
Defining your brand values and symbols
Analyzing your audience, the competitors, and the market
Crafting the big idea of your story
Defining the tone of voice and brand messaging guidelines
Portfolio
Here you can find some work I am most proud of.
Title: The Almond Tree
The team:
Creative concept: Gabriela Barnat & Lucilla Bellini
Photography: Lucilla Bellini
Model: Gabriela Barnat
Styling: Gabriela Barnat
Storytelling: Gabriela Barnat
Location: Tenerife
One of the most beautiful sights of early springtime in Spain is the blossoming of the almond trees. There is a legend behind this natural phenomenon...
The Legend of Gilda and the Almond Blossoms
This story goes back to the time when the Moors ruled Spain. The Sultan Ibn Almundin married his blond and blue-eyed slave Gilda, who came from a frozen land. Unfortunately, she didn't feel happy because she missed her cold and snowy homeland. The Sultan tried to find a way to create a similar landscape in Spain. He ordered hundreds of almond trees and he planted them around his castle. When they blossomed it seemed as if the hills were covered with snow, which made Gilda happy.
Title: Queen of Waves
The team:
Creative concept: Gabriela Barnat
Photography: Marta Domańska
Model: Gabriela Barnat
Styling: COSEL
Storytelling: Gabriela Barnat
Location: Valencia (Spain)
Spring/summer collection by the Polish slow fashion brand COSEL.
Across many mythologies there exists a goddess of the water. In Greece she is called Cymopoleia. In Scandinavia, her name is Rán, a mother of nine girls, spirits of the waves. In Greenland, she is known as Sedna, the Mother of the Sea and protector of marine animals. The Queen of waves appears in many forms and shapes. She is playful, intuitive, creative, and brave. She teaches us to listen to the chiming of our own inner rhythms and to be in touch with our intuitive nature. Next time when you sea the waves crashing on the cliff, think of the sea deities who create those swells.
Title: Icelandic Natural Wonders
The team:
Creative concept: Gabriela Barnat
Photography: Fiann Paul
Models: Gabriela Barnat & Fiann Paul
Styling: KIDKA Wool Factory Shop
Storytelling: Gabriela Barnat
Location: Iceland
Collection of sweaters by KIDKA.
Icelandic fashion and 8 natural wonders:
Lupina flowers
Pseudocraters
Glacier lagoon
Waterfalls
Geothermal area
Krysuvik
Moss
Lakes and mountains
Basalt columns
There is an important link between the beauty of Icelandic fashion and the Icelandic landscape. The capricious and harsh character of Mother Nature made her the most influential trendsetter in terms of the color and quality of clothing in Iceland.
Title: My Style, My Business!
The team:
Creative concept: Gabriela Barnat & Joanna Walaś
Photography: Dominika Scheibinger
Styling: Gabriela Barnat & Cosel
Storytelling: Gabriela Barnat
Location: Poland
Makeup&hair:
@milkastylizuje_salon @monikabiczmua @viktoria.hairbeauty @makeupjoannawalas @hania.lebiedzmakeup
My Style, My Business! Under this slogan, Joanna Walaś and I ran a contest for women in which the main prize was a professional photo shoot in Bema Studio in Wrocław.
By focusing attention on the individual characteristics of the contestants, we wanted to highlight the diverse beauty of women. Our goal was to encourage women to emphasize what distinguishes them from others, and what is especially unique about them. They were encouraged to define themselves without comparing themselves to others, and without looking outside.
During our action, I was responsible for both clothing the contestants and writing about the lives they lived. I chose designs from the Cosel brand, which are inspired by the underwater world: fish, snails, coral reefs, etc.
Joanna Walaś took care of coordinating the work of our beauty experts - make-up artists and hair stylists. The day before the photo shoot, the winners of the contest were invited to Good Vibes Studio salon for a manicure and facial treatments carried out by @nicole_bukiej_instruktor and @karolina_burdzy.pmu. We also got lots of support from brands. The Muk Haircare brand provided a studio, as well as professional hair styling and care products. The Ida Restaurant served amazing food during the photo shoot, and Organique prepared a beautiful set of cosmetics for each woman.
Pictures and stories about the contestants are available on @mojepiekno.mojasprawa
Contestants:
Paulina:
Don't let her angelic hair and sky-blue eyes fool you. Paulina is as inconspicuous as a black panther - mysterious and strong. She walks silently on the ground, straining all her senses and observing her surroundings. Love and dedication to other people are her greatest values. This is why she decided to study psychology, and in this field her perceptiveness will serve her well.
Agnieszka:
With the numerological number 11, Agnieszka is a woman full of contrasts. On the one hand, she is delicate and vulnerable, and on the other hand, she is strong and fights for herself like a lioness. She attributes her openness, curiosity and social skills to these interplaying opposites. Agnieszka practices gratitude on a daily basis. She is passionate about fashion, which has become a form of her expression and a way that she emphasizes her individuality.
Iwona:
A self-aware woman. Thanks to many years of practice and life coaching studies, she gained tools that helped her get to know herself better and precisely define her needs. Iwona emanates an energy that is like a magnet and fire. It attracts, triggers enthusiasm and ignites passion in others. She knows how to ask good questions. That is why conversation with her is full of inspiration.
Patrycja:
A woman who has the courage to break down her barriers. Patrycja's path to self-knowledge led her through the acceptance of her body. Having begun to lose excess weight, she gained the confidence she needed to thin even further and take on new professional challenges. One dream has already come true. She moved to her beloved city Gdańsk, where she can live close to the water.
Iza:
She sees beauty in things that others pass by indifferently. Her sensitivity, sentimental nature, and great eye for photography are especially appreciated by women. Iza quickly gains their trust and makes them feel safe with her. She talks openly about her painful experiences and is not afraid of taboo topics. Iza would like every person to have the opportunity to have a portrait that reflects both their inner and outer beauty.